Leads Den

One platform, two very different users.

Leads Den is a real estate web platform for the Australian market. Buyers discover properties by suburb, type and specification. Agents list and manage many properties at once. Both live in one product.

• The problem

  Listing data overwhelms buyers, and listing tools slow agents down. One product had to serve both.

• The team

  One designer, one developer and one stakeholder, over two months. I owned UX, UI, structure and the prototype.

• The result

  A responsive website with separate buyer and agent flows under one system.

Buyers want trust. Agents want speed.

Two groups with almost opposite needs, sharing one platform.

• Buyer

  Needs clarity and trust

  Fast decision support, reliable listing data, and a low-friction path from discovery to inquiry.

• Agent

  Needs speed and control

  Efficient listing creation, flexible property management, and visibility over the whole portfolio.

In Australia, a property search starts with a suburb.

Search behaviour depends heavily on suburb, property type and availability. So the product had to follow that order, not fight it.

• Goal 01

  Clear property discovery with fast filtering and location-based search.

• Goal 02

  An agent-friendly listing system for uploading and managing many properties.

• Goal 03

  Less friction between browsing, inquiry, booking and purchase intent.

Four problems, pinned down.

Tap a card to see what it meant for the design.

• Problem 1Too much listing data.Property platforms hold large amounts of data that easily overwhelm buyers.Tap to flip ↻What it meant→ Type, size and price up front on every cardTap to flip back ↻
• Problem 2Filters that don't match reality.Search had to follow real behaviour: suburb, property type and room count.Tap to flip ↻What it meant→ Suburb and spec filters, visible above the foldTap to flip back ↻
• Problem 3Uploads that get complicated.Agents list many properties, so the form had to scale without becoming a chore.Tap to flip ↻What it meant→ A structured, scalable listing formTap to flip back ↻
• Problem 4Two users, one screen.Buyer and agent features could easily compete for the same space.Tap to flip ↻What it meant→ Separate buyer and agent flows in one systemTap to flip back ↻

Search first. Everything else second.

• 01

  Search-first structure

  Discovery starts with suburb and specification filters above the fold, matching how Australians actually search.

• 02

  Clear listing hierarchy

  Type, size and price appear early on each card, so buyers qualify a listing without opening every page.

• 03

  Dual user logic

  Buyer and agent journeys are separate flows under one system, each focused without competing for UI space.

Here's where it landed.

Switch between the agent dashboard and the buyer experience, then try both flows in the live prototype.

From first search to booked visit.

• Property search

  Search by suburb, county and specification, from 1BHK and 2BHK to larger homes across Australia.

• Property details

  Specs, location, price history and agent contact, structured for quick decisions.

• Booking flow

  Request a visit, express interest and start booking, all from the property page.

• Agent listing

  Upload and manage many listings with details, images and specifications through a structured form.