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Leads Den
A real estate platform designed to simplify property discovery, listing, and purchase across Australian counties.
Product Structure
Information Architecture
Prototype Design
Team
1 Designer · 1 Developer · 1 Stakeholder
Duration
2 months
Platform
Responsive Website
Disciplines
UX, UI, Product Structure, Information Architecture
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Overview
What is Leads Den?
Leads Den is a real estate web platform created to support both property buyers and agents within one unified digital ecosystem. Buyers can discover properties through location-based filtering, suburb search, and property specifications. Agents can list and manage multiple properties efficiently. The product was designed for the Australian market, where property search behavior depends heavily on suburb selection, property type, and availability.
Goals
What we set out to build
01
Clear property discovery for buyers with fast filtering and location-based search.
02
Agent-friendly listing system that supports multiple property uploads and management.
03
Reduce friction between browsing, inquiry, booking, and purchase intent.
Pinpoint + Challenge
Two users, one platform
Buyer
Needs clarity and trust
Buyers require fast decision support, reliable listing data, and a low-friction path from discovery to inquiry.
Agent
Needs speed and control
Agents require efficient listing creation, flexible property management, and visibility over their portfolio.
01
Property platforms contain large amounts of listing data which can easily overwhelm users.
02
Filtering needed to support real-world search behavior — suburb, property type, and room count.
03
Agent-side listing required scalable form design without making uploads complex.
Website Screens
Agent dashboard
Explore the full flow.
Buyer experience
Explore the full flow.
Key Design Decisions
What shaped the product
Search first structure
Property discovery begins with suburb and specification filtering — visible above the fold to align with how Australians actually search for property.
Clear listing hierarchy
Property type, size, and pricing appear early in each card so buyers can qualify listings at a glance without opening every detail page.
Dual user logic
Buyer and agent journeys were designed as separate flows under one system, keeping each experience focused without competing for UI space.
Core Features
What the platform does
Property search
Search by suburb, county, and specifications — 1BHK, 2BHK, and larger configurations across Australia.
Agent listing
Agents upload and manage multiple listings with property details, images, and specifications via a structured form.
Booking flow
Users request visits, express interest, and begin booking steps within the same property detail page.
Property details
Each property page provides structured information for quick decision-making — specs, location, price history, and agent contact.
Outcome
What was delivered
The final platform creates a structured real estate experience where buyers and agents interact through one scalable web product. The design supports both browsing and listing behavior without adding unnecessary complexity — enabling fast discovery for buyers and efficient portfolio management for agents.
Learnings
What this taught us
01
Marketplace products require strong balance between two distinct user groups.
02
Search behavior often determines product success more than visual design choices.
03
Property decisions depend heavily on clarity of information hierarchy, not feature quantity.