Hagoo Score

Fans could follow the score. Not the game, together.

I'm a sports fan, and I kept missing the best part of live games: the people. Scores lived in one app, streams in another, and the conversation somewhere else. Hagoo Score brings live scores, play-by-play, streaming and fan interaction into one place.

• The problem

  Fans feel isolated during live events, struggle to follow several games at once, and have few ways to connect with other fans.

• My role

  Solo, end to end: research, information architecture, wireframes, visual design, prototype and usability testing.

• The result

  A tested mobile app concept with fan zones, polls and watch parties, plus a mixed-reality watch party concept.

How I worked

• 01 · Understand: research, competitors
• 02 · Diverge: personas, empathy map
• 03 · Decide: SCAMPER, card sorting, IA
• 04 · Design: wireframes, prototype, UI
• 05 · Test: usability testing, refinement

Designed for fans who watch alone, but don't want to.

Sports fans of all ages who follow live events closely, often across several sports and several apps at once. From interviews and the survey, two profiles stood out.

What they open the app to do

• Follow the score

  Live scores and key moments, for every game they care about.

• Go deeper

  Stats, line-ups and analysis, without having to watch the whole match.

• Share the moment

  React, predict and watch together with friends and other fans.

The numbers told me where to look.

I combined one-to-one interviews with an online survey, then tested three competitors from a fan's point of view.

The questions that shaped the design

• Most important content during a live event?

  • Scores and statistics40%
  • Commentary and analysis30%
  • Fan reactions15%
  • Behind-the-scenes footage15%

• Which social features would you most likely use?

  • Virtual watch parties35%
  • Commenting30%
  • Reactions20%
  • Predictive gaming15%

• Preferred notification type for live updates?

  • Push notifications50%
  • In-app alerts25%
  • No preference15%
  • Email notifications10%

• What would influence your choice of a sports app?

  • Real-time updates30%
  • Exclusive content25%
  • Social interaction features25%
  • Community engagement20%

Fans came for the score, and stayed for each other.

The interviews added one more thing: several fans found existing sports apps overwhelming. They wanted more connection, but not more noise.

Four problems, pinned down.

Each one came up in the interviews, the survey and the app-store reviews of competitors. Tap a card to see what it meant for the design.

• Problem 1Fans feel alone during live games.There's no immediate way to react with anyone else while it's happening.Tap to flip ↻What it meant→ A Fan Zone with live chat, and watch partiesTap to flip back ↻
• Problem 2Following several games is hard.Fans jump between apps and tabs to keep up, and still miss moments.Tap to flip ↻What it meant→ One Scores tab: live, finished and upcoming, per sportTap to flip back ↻
• Problem 3Few reasons to interact.Even when other fans are around, there's little to do together.Tap to flip ↻What it meant→ Match polls, predictions and team communitiesTap to flip back ↻
• Problem 4Too much information, too little focus.Apps show everything, so the teams fans care about get buried.Tap to flip ↻What it meant→ A personal Home: favourite teams and players firstTap to flip back ↻

Three good apps. One clear gap.

I used Sofascore, Livescore and Flashscore as a fan would, and read their positive and negative reviews on the App Store and Play Store.

• Sofascore

  Good

  Wide coverage (25+ sports, 5000+ leagues, including esports), instant scores, in-depth stats, Attack Momentum and Shotmaps.

  Challenging

  Information overload, a clear football focus, and streaming only as a premium feature.

• Livescore

  Good

  Lightning-fast scores, a simple interface, coverage from major leagues to niche events, and personalization.

  Challenging

  Limited in-depth stats, heavy focus on transfer news, and limited customization.

• Flashscore

  Good

  Very fast updates, a clean customizable interface, broad coverage, text commentary and head-to-head stats.

  Challenging

  Basic stats, possible notification overload, and frequent nudges toward premium.

• What they all do well

  Fast scores, multi-sport coverage, personalization and detailed stats. These became the baseline, not the differentiator.

• The gap

  None of them made watching social. Streaming was partial at best, and fan interaction was almost missing. That's where Hagoo Score would compete.

Where that left the product

• Vision

  Change how fans engage with their teams, and build a global community around the excitement of sport.

• What makes it different

  Real-time sync, interactive features, predictive gaming, watch parties and live streaming, in one app.

• How it makes money

  Targeted ads with sports brands, in-app purchases for premium features and virtual merchandise, and team sponsorships.

Constraints I designed around: real-time sync has technical limits, feature richness has to be balanced against usability, and streaming rights make seamless live content hard to offer.

Lots of ideas. Five tabs.

I used SCAMPER to push past the obvious features, then card sorting to decide where everything should live.

• Substitute

  Pay per match for live streaming instead of a season plan, so occasional viewers stay in control of cost.

• Combine

  Live chat during matches, and social feeds merged with live updates in one hub.

• Adapt

  Scores and alerts on smartwatches, and profiles that put favourite teams and players first.

• Modify

  Live polls and quizzes in the Fan Zone, plus limited-edition virtual merchandise tied to match milestones.

• Put to another use

  360° virtual stadium tours, with immersive VR for a more realistic experience.

• Eliminate & Reverse

  Drop non-essential sign-up fields, and add a reverse timeline of historic moments before a match.

Card sorting → information architecture

Fans sorted every feature in an open card sort on Optimal Sort. I then moved a few features so they're easier to find. Users go from onboarding to sign-up, then into five main tabs:

• Home

  • Core features
  • Quick access
  • Account

• Scores

  • Live events
  • Quick access
  • Analytics

• Watch

  • Live streaming
  • VR experience
  • Fan zone · Live chat
  • Polls / quizzes
  • Predictive gaming
  • Player performances

• News

  • Sports blogs

• More

  • Favourites · Schedule
  • Team communities
  • Store · Merchandise
  • Notifications
  • Settings

Rough first, so it was cheap to be wrong.

I sketched in my notebook first, keeping only what mattered most, then checked that people understood the screens before adding any polish.

My first score screen didn't pass the test.

I tested the prototype with five representative users. They liked the layout and found it easy to navigate. But two things kept tripping them up.

• What worked

  Testers found the app well designed, with clear, concise information and a layout that's easy to move around.

• What didn't

  The coloured score cards made team names hard to read, and the way into analytics wasn't clear, so its details blurred together.

Drag to compare

Before After

Before After

Dark, calm, one bright accent.

Games are often watched at night and next to a TV. A dark interface keeps the focus on the action, and a single sky-blue highlight points to what's selected or important.

• Typeface

  Poppins

  A modern sans-serif that stays readable at small sizes, with enough weights to build a clear hierarchy.

• Scale

  Regular 12, 14px: body text and descriptions.
  Medium 14, 16, 18px: headings and screen titles.
  Semibold 16, 18, 20px: buttons and navigation.

Here's where it landed.

The final design, after testing. Pick a flow and scroll through the screens.

• Home & scores

  Home shows updates for the fan's favourite sports, teams and players. Scores lists live, finished and upcoming matches for the chosen sport.

• Match details

  Analytics, stats and line-ups give the full picture without watching. Watch leads to live streaming as a premium feature.

• Fan zone, polls & watch party

  Chat in the Fan Zone, answer polls for in-app rewards, or create a room to watch with friends.

The watch party, in mixed reality

Everything else

Next up: bigger screens, and smaller ones.

Hagoo Score is a concept. The mobile app is designed and tested; the next steps take it off the phone.

1. Research
2. Design
3. Tested
4. Concept completeWe are here
5. MR & smartwatch

• 01 · Mixed reality

  Bring the platform to MR devices with spatial awareness and gestures: holographic player stats and full virtual watch parties.

• 02 · Smartwatch

  A simpler interface with notifications and voice commands, so fans can follow live games from their wrist.

What I'd measure if it launched

• Watch party rooms created and joined per live match
• Fan Zone messages and poll answers during games
• How often fans return to the app while a match is live
• Conversion from free scores to premium streaming